This shows that yes, QR codes have yet to really take off here in the states, but I still feel it is a little to early to know for sure if they ever will. Reports like these keep writing about how most people struggle with the whole process of scanning a QR code, but my experience has shown otherwise. Not only have I never had problems scanning QR codes, but some of my technically challenged clients have easily figured out how to scan a QR codes without any assistance on my end.
“.. evidence suggests many people don’t understand what QR codes are or what to do with them.
You might think that if anyone would know how to use a QR code, it would be college students — a demographic that is immersed in technology and bombarded by marketing. But a recent study found that nearly eight in 10 college students had no idea what to do with a QR code.
Archrival, a research group that focuses on youth marketing, surveyed 500 students at 24 colleges and universities across the United States. They found that although about 80% of students owned a smartphone and had previously seen a QR code, only about 20% were able to successfully scan the example QR code they were shown.
Furthermore, about 75% said they were unlikely to scan a QR code in the future.
‘Why the discrepancy?’ wrote Don Aguirre, brand manager at Archrival. ‘Students simply struggled with the process. Some didn’t know a third-party app was needed [to scan the QR code]. Many mistakenly assumed it could be activated with… ” [Read more]
Have you had any troubles scanning QR codes personally? Leave a comment and let us know!