What Is Your Social Media Content Strategy?

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The popularity of social media seems to have come out of nowhere for most business owners. This leaves many scratching their heads wondering how exactly they’re supposed to utilize sites like Facebook or Twitter.

Mashable gives us 5 great tips for a successful social media content strategy:

“1. Know Your Voice

Everything you say on the social web should “sound” like your brand. It’s something Skittles does well. Some of its status messages garner more than 1,000 comments, and many exceed 10,000 “Likes” on Facebook.

Why are these little content snippets so successful? The writing is just like the candy: colorful, playful and imaginative. The pithy, daily, flavor-packed observations are reliably surprising. You can relish today’s post and look forward to tomorrow’s — like candy in word form.

2. Time Your Content

Create a calendar that spells out what you’re going to say and when you’re going to say. Make sure it’s relevant to where people are in their lives and the season. Nobody cares about Santa Claus in January, but a whole lot of people care about sales after Christmas. A quick look at Google Trends will confirm that.

3. Know Your Audience

Why does somebody follow you? Why do they like you? It’s because your brand offers them something. Make sure you deliver. Here’s SKYY Vodka on Twitter with a message that’s relevant to most of its…” [Read more]

What is your social media content strategy? Leave a comment below!

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