Oreo’s Raising The Engagement Bar With Their Latest Content Campaign

These days, there are so many companies fumbling around, trying to figure out the best way forward in an increasingly social world. Let’s just say that Kraft Foods’ Oreo, is not one of those companies:

“The recently completed Daily Twist campaign by Kraft Foods’ Oreo – which featured a smile-inducing, news-inspired Oreo advertisement each day for 100 consecutive days – was created to help consumers worldwide celebrate their inner child and honor the brand’s historic Centennial.

But that’s not all it did.

The Daily Twist campaign – created by a conglomerate of agencies including: DraftFCB New York, 360i, Weber Shandwick, and MediaVest – set a new standard for the creation of digitally and socially engaging content by perfectly utilizing basic marketing tactics.

FRESH, RELEVANT AND DAILY CONTENT

First, by generating new and relevant content each day for 100 consecutive days – which played on major news and event headlines – Oreo was able to get the attention of consumers with a wide range of backgrounds and…” [Continue Reading]

Pretty clever right? Leave a comment and let us know what you think!

Watch Out Twitter, Here Comes Google+

The battle for social media supremacy is about to get interesting with Google+ entering the arena. Facebook really doesn’t have much to worry about , but Twitter could be replaced by Google+. Ryan Single gives a first look at Google+ here and Peter Yared from VentureBeat explains how Google+ could make Twitter the next Myspace:

“There are numerous comparisons between Google’s new Google+ social offering and Facebook, but most of them miss the mark. Google knows the social train has left the station and there is a very slim chance of catching up with Facebook’s 750 million active users. However, Twitter’s position as a broadcast platform for 21 million active publishers is a much more achievable goal for Google to reach…

… So, how can Google go after the 21 million people who are actively publishing on Twitter, and, more importantly, the few thousands that own the majority of Twitter followers? These types of posters are generally publishers, and Google’s core competence is serving publishers. Publishers pay a lot of attention to Google, from search engine optimization to increase the ranking on Google searches, search engine marketing keyword ads to drive traffic, and on-site advertising solutions ranging from AdSense to DoubleClick.

Publishers are interested in increasing their search rankings and improving their reach. Posting content to Google+1 increases search rankings. The black toolbar across the top of all Google services (other than YouTube), which integrates both Google+ and Google+ notifications, definitely provides reach and is now in front of as many user minutes as Facebook commands. Users commenting or liking on items from publishers will show up in their friends’ toolbars. Even if they only have a few friends, the overall traffic bump will be significant. The Google+ bar has not yet been activated on YouTube, a key publisher and celebrity channel, and likely will broadcast YouTube likes, comments and shares.

While Facebook is not sweating about Google+, the threat to Twitter is significant. Google has the opportunity to displace Twitter if it gets publishers and celebrities to encourage Google+ follows on their websites as well as pushing posts to the legions of Google users while they are in Search, Gmail and YouTube. Google was turned down when it tried to buy Twitter for $10 billion, and now it is going to try to replicate it. With Google+, the company actually has a shot.”