“..it starts with a customer list that a business has already created — for example if I’ve given my email address to the bookstore on my block so that I can hear about future sales and events. Businesses will be able to upload those lists of email addresses, phone numbers, and user IDs to Facebook, though the data will be hashed first so that Facebook doesn’t have access to that information. Meanwhile, Facebook’s user data will be similarly hashed, so the company can compare both sets of hashed data, creating a list of users whose contact information matches up with what the advertiser uploaded.
After that, businesses will have the option to target their ads at that group, or they can further target their content towards a certain demographic within the group (say, females between 25 and 45). The simplest use case: Most businesses have loyal customers who aren’t Facebook fans, so they can create an ad for those customers asking them to become fans. Advertisers can also offer deals — an auto repair shop could tell customers that they’ll get a free oil change if they become a fan. It’s applicable beyond brick-and-mortar businesses too — an app developer could target lapsed users with an ad outlining the features in a new update.” Finish Reading @ TechCrunch.
I’ve been doing some research on Facebook marketing lately to see if it’s worth my time to run a PPC campaign or not, and I stumbled across this simple trick to lowering the price you pay per click on Facebook!
“Not surprisingly, many businesses use Google’s AdSense platform to make money. It has given many publishers a tried-and-true monetization model to fall back on, so they can focus on the editorial side of the business.
Although Google has been very successful with its AdSense platform, it is known for targeting, primarily, large publishers. For this reason, Lijit Networks is aiming to provide an alternative to AdSense and reach out, specifically, to mid-sized publishers.
The company has provided publishers with audience engagement and analytics tools since 2006, but it added a monetization feature earlier this year. Since Q4 2010, transactions on the advertising platform have grown 74 percent. Lijit also recently closed a $10 million round of financing in order to expand its platform and compete directly with Google.
Todd Vernon, the CEO and founder of Lijit, told us that publishers, especially in the mid-sized marketplace, tell them that Google isn’t performing to its users’ expectations.
‘What we hear, time and time again, is, ‘when there’s something wrong, I can’t get a hold of Google… they only provide me error messages… I can’t actually talk to a human,’’ he said.
Because Lijit is reaching out to a niche market, it believes it can take on the advertising giant.
‘At the end of the day, they’re [Google] vulnerable in this area,’ pointed out Vernon. ‘Google’s not known for customer service,’ he added.
As for how Lijit plans to take on this endeavor, Vernon said, ‘We just want to have more relationships with more publishers in niche content areas that we know how to monetize that others probably won’t do as good a job with.’
Do you think Lijit can successfully take on Google?”
This is great news! The more PPC options we have the better don’t you think? I still have yet to try PPC advertising on any social networks, but I think I just may after reading this news:
“SEMPO has released its comprehensive ‘State of Search’ report for 2011, and there are many key findings that are of interest to practicing search marketers, search strategists and PPC media buyers, to name a few. Over 900 agencies and companies from 66 countries were interviewed for the 133-page report. SEMPO research chair Marc Englesman of Digital Brand Expressions offered some key insights on the report for MediaPost. Of the findings, it is notable that social networks have become substantial alternative PPC networks, in some cases driving higher PPC participation than the Yahoo / Bing search alliance.
‘The SEMPO Report clearly shows that Facebook has rapidly become a top PPC advertising vehicle,’ said Engelsman. ‘This may be driven in part by companies looking to quickly and easily buy their way into social media presence instead of taking the time to build their digital outposts more organically. This would follow the trend we saw in the early times of SEO when many marketers decided to forego true search engine optimization in favor of paid search as a way to get fast visibility.
‘The reality of Facebook’s PPC ad growth (and to a lesser degree, the growth we are also seeing in use of LinkedIn, YouTube, Twitter and mobile) means the PPC model has expanded well beyond traditional search engines, and marketers need to understand and budget for the growing opportunities in this arena.’”
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