I’ve been doing some research on Facebook marketing lately to see if it’s worth my time to run a PPC campaign or not, and I stumbled across this simple trick to lowering the price you pay per click on Facebook!
Ryan Hache explains:
If you don’t follow this advice carefully, you could find yourself banned by Google Adwords in no time flat! Tread very carefully if you want to use Adwords now and well into the future.
This looks promising. I too hate the fact you can never reach Google when something goes wrong. How refreshing it would be if we could actually reach a real live person!
WebProNews Reports:
“Not surprisingly, many businesses use Google’s AdSense platform to make money. It has given many publishers a tried-and-true monetization model to fall back on, so they can focus on the editorial side of the business.
Although Google has been very successful with its AdSense platform, it is known for targeting, primarily, large publishers. For this reason, Lijit Networks is aiming to provide an alternative to AdSense and reach out, specifically, to mid-sized publishers.
The company has provided publishers with audience engagement and analytics tools since 2006, but it added a monetization feature earlier this year. Since Q4 2010, transactions on the advertising platform have grown 74 percent. Lijit also recently closed a $10 million round of financing in order to expand its platform and compete directly with Google.
Todd Vernon, the CEO and founder of Lijit, told us that publishers, especially in the mid-sized marketplace, tell them that Google isn’t performing to its users’ expectations.
‘What we hear, time and time again, is, ‘when there’s something wrong, I can’t get a hold of Google… they only provide me error messages… I can’t actually talk to a human,’’ he said.
Because Lijit is reaching out to a niche market, it believes it can take on the advertising giant.
‘At the end of the day, they’re [Google] vulnerable in this area,’ pointed out Vernon. ‘Google’s not known for customer service,’ he added.
As for how Lijit plans to take on this endeavor, Vernon said, ‘We just want to have more relationships with more publishers in niche content areas that we know how to monetize that others probably won’t do as good a job with.’
Do you think Lijit can successfully take on Google?”
This is great news! The more PPC options we have the better don’t you think? I still have yet to try PPC advertising on any social networks, but I think I just may after reading this news:
“SEMPO has released its comprehensive ‘State of Search’ report for 2011, and there are many key findings that are of interest to practicing search marketers, search strategists and PPC media buyers, to name a few. Over 900 agencies and companies from 66 countries were interviewed for the 133-page report. SEMPO research chair Marc Englesman of Digital Brand Expressions offered some key insights on the report for MediaPost. Of the findings, it is notable that social networks have become substantial alternative PPC networks, in some cases driving higher PPC participation than the Yahoo / Bing search alliance.
‘The SEMPO Report clearly shows that Facebook has rapidly become a top PPC advertising vehicle,’ said Engelsman. ‘This may be driven in part by companies looking to quickly and easily buy their way into social media presence instead of taking the time to build their digital outposts more organically. This would follow the trend we saw in the early times of SEO when many marketers decided to forego true search engine optimization in favor of paid search as a way to get fast visibility.
‘The reality of Facebook’s PPC ad growth (and to a lesser degree, the growth we are also seeing in use of LinkedIn, YouTube, Twitter and mobile) means the PPC model has expanded well beyond traditional search engines, and marketers need to understand and budget for the growing opportunities in this arena.’”
Hi, my name is Steve Longoria. Thanks for stopping by my site.
I strive to bring you only the freshest, most relevant marketing content from all across The Internet Tubes!
I also enjoy playing the drums, riding my bike, and pretty much anything wrapped in a warm, cripsy tortilla!
