HBO: Game of Thrones Piracy is a Compliment, Doesn’t Hurt Sales

Date: April 2nd, 2013 | Author: | Tags: , , , , , | No Comments »

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I’ve been saying this for years and now the execs at HBO are starting to wake up to the fact that piracy is not your enemy, it’s your friend. Whether it’s music, film, or literature there is a huge upside to piracy.

Via TorrentFreak

With a head-spinning 4.3 million downloads per episode, Game of Thrones became the most-pirated TV show on the Internet last year.

These figures understandably caused much debate, but left show director David Petrarca quite unruffled. During a panel discussion at the University of Western Australia the 47-year-old said that shows like Game of Thrones thrive on “cultural buzz” and benefit from the social commentary they generate. Piracy, he said, helps to oil those wheels…” [Continue Reading]

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Soldsie Looks To Turn Facebook Comments Into Dollar Signs

Date: March 13th, 2013 | Author: | Tags: , , , , , | No Comments »

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Imagine being able to sell stuff directly from a Facebook post, and all your customer had to do was leave a comment saying “sold” in order to make a purchase. It would be magical right? I think so too.

I could see this being especially useful for bands and musicians of all types.

Via SocialTimes:

The purchasing method mimics the natural interactions that people have with their friends on Facebook. ”It’s fun, it’s conversational, and it’s visible,” said Soldsie CEO Chris Bennett in a phone interview.

Merchants, brands, and small business owners can use Soldsie to post their items for sale on Facebook. When shoppers type “sold” into the comments, the item goes straight to their shopping carts. The shoppers will then get an email prompting them to complete the purchase through Paypal or credit card when they’re ready.

Both buyers and sellers have to register for the service in order for it to work, so no erroneous sales will be made by people who are merely sold on an idea rather than an actual product…” [Continue Reading]

 


Guy Kawasaki’s Guerilla Ebook Marketing Tactic

Date: March 9th, 2013 | Author: | Tags: , , , , , , | No Comments »

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Now here’s an awesome idea for marketing your ebook when you find yourself away from the computer!

Via Guy Kawasaki’s Google+ Page

Trying this for the first time tonight at the Haas School of Business at UC Berkeley.

It’s a card that has a unique promo code. People go home and scratch off the back to redeem. I can also autograph the card–ala a baseball card, so it has an “analog” feel.


Sales And The Science Of Persuasion (Video)

Date: February 10th, 2013 | Author: | Tags: , , , | No Comments »

If you’re not a persuasive person you’re probably not good at sales. The good news is that the “art of persuasion” is more of a science, which means that it’s a skill you can develop and improve upon.


What We Can Learn From Steve Job’s “Failure” With NeXT

Date: February 9th, 2013 | Author: | Tags: , , , , , | No Comments »

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While most consider NeXT to be a flop, would Apple have seen the same success if Steve Jobs hadn’t been ousted and if he never went on to launch and “fail” with NeXT?

Much of what we see in OSX today was brought over from NeXT when Apple took Steve Jobs back in ’96.  It just goes to show what we sometimes see to be a failure is actually anything but.

The Fastest Way to Succeed is to Double Your Failure Rate” – Thomas Watson