These are definitely some great stats to keep close by when discussing mobile marketing with a client. Many small business owners fail to realize just how many people are trying to find them on mobile devices.
“Let’s say you, a TechCrunch reader, want to create your own magazine. You’re mainly visiting us for posts about 3D printing, like this one by John Biggs about a couple of guys who made a robot hand for a boy born without fingers. Using either a new Flipboard bookmarklet (here) while browsing the web, or the + button now appearing on any story in Flipboard, you pull the robot hand story into a magazine editor window. You’ll then be presented with options to create a new magazine starting with this article or add it to existing ones.
If you choose to make a new magazine, you’ll also be able to enter a name, description and category for it to enable easier distribution.
Then, Flipboard adds the article headline, body text, images, and any available audio or video…” [Continue Reading]
“1. Invoice2Go: This app helps you create invoices and estimates on your iPhone or iPad. You can create a master list of regular billable items, or use the Receipts2go plugin to bill for client-specific supplies. Completed invoices can be emailed or printed right from the app.
Invoice2Go also has a reporting tool that lays out your financial situation at a glance. You can create three invoices for free. Paid plans start at $24.99 a year for up to 100 invoices.
2. Docusign Ink: Eliminate printing and scanning with this app, which lets you sign all kinds of documents electronically. Import documents from a cloud drive or take a picture with your device’s camera. Docusign Ink converts the document so you can drag your pre-set signature into place. Then save and send.
Need a client to sign off on a work order, sale or contract? You can use Docusign Ink to request a signature by email or have clients sign off digitally in person. You can sign unlimited documents for free, but there is a limit of five additional signatories before you’ll be asked to purchase a yearly plan starting at $15 a month.
3. Bento 4 for iPad: This personal database app was recently redesigned for the iPad making it even easier to organize and present data. What makes Bento 4 different from the average spreadsheet tool is that it allows you to combine your tables with text fields and images by simply dragging and dropping boxes on to…” [Continue Reading]
Forbes puts a nice list together as well, check it out:
Ever had a great idea while flying cross-country? Evernote is an app that makes sure users “Remember Everything.” By allowing users to store, organize and share text, photos, and voice notes, entrepreneurs can easily keep track of all of their brilliant ideas. The popular app has secured $166 million in funding and acquired web startups Skitch and Penultimate to add to their growing list of features.
Building on Google Docs, Google’s new Drive app lets users seamlessly port and edit files from PC to tablet to smartphone. Not only is it a fully-featured office suite, the software also acts as a full cloud drive, letting you store any file type via a virtual drive app or a web interface. Google apps is already the top choice for small business webmail, and Google is moving to repeat that success in the cloud storage arena. Oh, and you get a nice 5GB of storage, free.
Called a “virtual clipboard,” the FormMobi app lets professionals in the field easily gather and distribute data on any mobile device. The app has robust functionality and is a solid tool for filling forms on-the-go. Some features include the ability to…” [Continue Reading]
What are your favorite business apps? Leave a comment and let us know!
If you talk to any direct marketer, they’ll tell you that QR codes are bunk. Nobody uses them! They usually know this, because they test the results. However, your typical small business won’t track how many people scan their QR code.
Some do, but most don’t.
This is because making a QR code is so easy, they just make one and put it out there. For this reason, I believe QR codes will gain in popularity, simply because of the sheer amount of small businesses putting them in their marketing materials with no after thought.
After reading this article, it appears that my assumptions might be coming true:
“Digital monitoring company Comscore reports that 1 in 5 smartphone users scanned QR Codes in 2011. Of those some 44% made scans in retail stores, with a whopping 59% of people scanning QR Codes at home off the back of packaging and in magazines and newspapers.
Small businesses are seeing the benefits. Manny Rai, owner of North Coast Wine and Beer in Ohio, reports that up to 10 people a day scan his storefront QR Codes. Other companies too are reporting positives, including increased footfall and more in-store sales…” Read more @ Business2Community.
If people keep coming up with clever ways to use QR codes, like the one shown in the video below, I think they could be here to stay. I mean, come on… QR codes on tombstones?! Brilliant!
With smartphones now taking over, it’s important to make sure your website is mobile friendly. If it’s not, then you’re frustrating your visitors and they’re most likely never to come back to your site or blog. I remember reading somewhere that 80% of your mobile traffic is leaving within’ 2 minutes of landing on your website if it is not mobile ready. This is because it is really hard to navigate a normal site on a mobile device, and find the information you’re looking for. It only makes sense really.
Contact us today and we’ll set-up your mobile website ASAP!
Check out our mobile site by scanning this QR code!
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