Introducing ‘Content Marketing²’ My First Attempt At Kindle Publishing

I decided to try my hand at Kindle Publishing after researching the topic for several months. You can check it out on Amazon here.

The plus side to Kindle Publishing is that I gain access to a huge marketplace, but the downside is that I’m not building a list of customers when visitors buy from Amazon. I would have tried it out sooner if it wasn’t for that major downside.

Right now I’m only promoting it from this blog post and from my sales page, which I promote using this blog exclusively. On the sales page I give visitors the option to buy directly from me using Paypal, a major credit card, or they can click over to buy on Amazon.

Right now the sales page is converting at about 8-10%, which isn’t a bad start. I’ll be sure to report back on how well this approach is working out!

Have you published on Kindle? Leave a comment and tell me about your experience.

Guy Kawasaki’s Guerilla Ebook Marketing Tactic

Now here’s an awesome idea for marketing your ebook when you find yourself away from the computer!

Via Guy Kawasaki’s Google+ Page

“Trying this for the first time tonight at the Haas School of Business at UC Berkeley.

It’s a card that has a unique promo code. People go home and scratch off the back to redeem. I can also autograph the card–ala a baseball card, so it has an “analog” feel.“

Creating The Right Framework For Your Information Product

I found this information to be helpful. I’ve been wondering lately how best to structure the content for my upcoming info products. Is there a particular framework that you like to use with your info products? Let us know by leaving a comment below!

Michael Port writes:

“An information product or program often uses a combination of frameworks. Here are six of the most common (there certainly may be variations on the themes below):

Problem/Solution. State a problem and then present solutions to the problem. The Magic of Conflict: Turning Your Life of Work into a Work of Art by Thomas F. Crum is written in this framework. He presents a number of problems that people face in their life and at work and presents solutions to those problems using the philosophical principles of the martial art of aikido.

Numerical. Create your product as a series of keys or lessons. A well-known example of this would be Stephen Covey’s The 7 Habits of Highly Effective People.

Chronological. Some products need to be presented in a particular order because that is the only way it would make sense. As I mentioned above, Step A must come before Step B, as in Your Pregnancy Week by Week by Glade B. Curtis and Judith Schuler... ” [Read More]

How Narrow Should Your Niche Be?

When starting a business, you must first decide which niche market you shall target.

Simple enough right? Well many newbies get hung up selecting which niche to target. There is a lot of conflicting information out there, so I understand why it can be so confusing.

Many marketers claim, “it’s all about finding a lot of small niche’s” or “stay away from larger niche markets because there is too much competition”.

The truth is, there are more than one ways to skin a cat. There is no one way to make money, there are numerous ways. However, by and large it’s easier to make a living as a small fish in a big pond where there are sure to be plenty of customers with cash to spend. It’s riskier to take on a smaller market that doesn’t have many products or services already being sold in it because it’s likely to be for a reason; there isn’t much money to be made in that market.

It also depends on how you’re trying to make money.

If you’re creating a product, it’s best to find a smaller niche within’ a larger niche market that has a lot of products and services being sold. Let’s say for example you have an ebook that you’re selling and it shows dog owners how to best potty train their dogs. You’ll want to create a small 2-4 page website exclusively for that product.

When it comes to creating a content site or blog though, it would be better to make the site about all things dogs. This way it leaves you open for multiple different products to offer your visitors. You’re not limited to just one product to promote. You also have endless amounts of content ideas to work with, which is important because if your content site is not regularly updated then it’s never going to get much traffic. The older a site is, and the more content it has on it, the more of an edge you’ll have when it comes to ranking in the search engines. Simple as that!

I never understood this whole “build 100 websites” approach to Internet marketing. Really, who wants to manage 100′s of websites anyways?

It also seems that the people who follow this approach to Internet Marketing always produce crappy content that is written almost exclusively for the search engines. It has almost zero value to a real person. If you haven’t yet, read my blog post about how to handle Organic Search Marketing The Easy Way.