We’re all familiar with the Facebook “like” button that we can integrate into our websites or blogs. However, when somebody “likes” something, on Facebook it shows up in their news feed for all to see. Sometimes it’s something that we don’t want to have just show up on our news feed. Setimes we would rather send that content to an individual or group of people specifically. Well, now we can. Today I’d like to introduce the new “send” button, “the easiest way to privately share things with groups and individuals”.
Abe Parvard reports from the Facebook Developer’s Blog:
“The Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual. For example, if you see a Mother’s Day gift idea on 1-800-Flowers.com, you can now send a message or email to your family members to discuss. Or say you’re training for a marathon and you come across a great article about running shoes on The Huffington Post. Now you can share it with your entire running group in just one click.
The Send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.
We designed the Send button to be used alongside the Like button. By including both on your website, people will have ability to broadcast the things they like and also send it to specific people.”