Date: April 10th, 2013 | Author: Steve Longoria | Tags: Facebook, Google+, Instagram, LinkedIn, Pinterest, Poll, Social Network, Twitter | No Comments »
Lifehacker is running a poll asking visitors what their favorite social network is. This may come as a surprise to a few people, but Google+ is blowing away the competition. Sure, readers of Lifehacker tend to be fairly tech savvy, which is why Google+ is probably winning the poll, but it still goes to show how far Google+ has come!
Vote for your favorite here!
Date: March 13th, 2013 | Author: Steve Longoria | Tags: eCommerce, Facebook, Marketing, Sales, Social Media, Soldsie | No Comments »
Imagine being able to sell stuff directly from a Facebook post, and all your customer had to do was leave a comment saying “sold” in order to make a purchase. It would be magical right? I think so too.
I could see this being especially useful for bands and musicians of all types.
Via SocialTimes:
“The purchasing method mimics the natural interactions that people have with their friends on Facebook. ”It’s fun, it’s conversational, and it’s visible,” said Soldsie CEO Chris Bennett in a phone interview.
Merchants, brands, and small business owners can use Soldsie to post their items for sale on Facebook. When shoppers type “sold” into the comments, the item goes straight to their shopping carts. The shoppers will then get an email prompting them to complete the purchase through Paypal or credit card when they’re ready.
Both buyers and sellers have to register for the service in order for it to work, so no erroneous sales will be made by people who are merely sold on an idea rather than an actual product…” [Continue Reading]
Date: February 2nd, 2013 | Author: Steve Longoria | Tags: Facebook, Profitability, Social Media | No Comments »
We’re all impressed by Facebook’s ability to lure in over a billion users, but will they ever make a significant profit? Christopher Mims explains why he believes they never will, and I tend to agree!
Via Quartz:
“Facebook is a large, inefficient engine for transforming electricity and programmers into a down-market place to sell low-value advertising. Most of the numbers in its recent earnings report indicate that the company is in a race against various forces merely to maintain its current advertising revenue, and there is little to indicate that the company is going to come up with any fundamentally new sources of revenue anytime soon…” [Continue Reading]
Date: January 21st, 2013 | Author: Steve Longoria | Tags: Bing, Facebook, Google, Search Engine, SEO, Social Search | No Comments »
I know it’s hard to believe that Bing would ever catch up to Google. Bing is more popular that it’s ever been, but it still only has about 16% of the search market. Now that they’ve included 5x more Facebook content to their search results can help them gain even more traction.
Bing announces:
“Starting today, five times more of your friends’ content on Facebook is searchable in the sidebar – including status updates, shared links, comments and photos from your friends. With the addition of status updates, shared links and comments to the sidebar, it’s now easier to see who knows and what they’ve shared related to your search. So when your friends aren’t around, Bing is the perfect stand-in...” [Continue Reading]
I’m not a Google hater or anything like that. I believe competition is a good thing, and it can only make products better for us, the consumer. Will you start using Bing more now? Leave a comment and let us know!
Date: January 17th, 2013 | Author: Steve Longoria | Tags: Facebook, Google, SEO, Social Media, Social Sharing, Tweet, Twitter | No Comments »
For those of you still worrying about social media’s ROI, you now have to ask yourself what your ROI is for search too because, as this new study shows, social media and social sharing can do more to increase your rank in Google than any other SEO tactic.
SearchMetrics reports:
“The volume of Facebook and Twitter shares a web page generates is closely correlated with how high it ranks in Google searches, while too many ads on a page are likely to be having a negative effect on search visibility. But top brand websites appear to have a natural advantage for ranking highly.
These findings come from a study by search and social analytics company Searchmetrics aimed at identifying the key factors that help web pages rank well in Google searches. The company analyzed search results from Google for 10,000 popular keywords and 300,000 websites in order to pick out the issues that correlate¹ with a high Google ranking. ” [Continue Reading]
Are you still underestimating social media’s influence on search? Leave a comment and let us know what you think!
