Creating The Right Framework For Your Information Product

I found this information to be helpful. I’ve been wondering lately how best to structure the content for my upcoming info products. Is there a particular framework that you like to use with your info products? Let us know by leaving a comment below!

Michael Port writes:

“An information product or program often uses a combination of frameworks. Here are six of the most common (there certainly may be variations on the themes below):

Problem/Solution. State a problem and then present solutions to the problem. The Magic of Conflict: Turning Your Life of Work into a Work of Art by Thomas F. Crum is written in this framework. He presents a number of problems that people face in their life and at work and presents solutions to those problems using the philosophical principles of the martial art of aikido.

Numerical. Create your product as a series of keys or lessons. A well-known example of this would be Stephen Covey’s The 7 Habits of Highly Effective People.

Chronological. Some products need to be presented in a particular order because that is the only way it would make sense. As I mentioned above, Step A must come before Step B, as in Your Pregnancy Week by Week by Glade B. Curtis and Judith Schuler... ” [Read More]

Ebooks Are Alive And Well!

The future looks bright for those of us publishing ebooks! So long as congress doesn’t go and screw things up by passing ridiculous bills like SOPA.

USA Today reports:

“After graduating from college in 1980, Prescott had labored for almost three decades to become a best-selling novelist, writing more than 20 books under various names. He enjoyed critical praise and some successes.

But when 25 publishers passed on buying his thriller Riptide, Prescott thought the gig was up. Then, on a whim, he decided to self-publish it as an e-book.

Today, the soft-spoken Prescott, 51, is living his dream. He is one of 15 self-published authors whose e-books, often selling for just 99 cents, have cracked the top 150 on USA TODAY’s Best-Selling Books list this year, threatening to change the face of publishing.

For Prescott and a handful of others, the numbers add up. Prescott says he has earned more than $300,000 before taxes this year by selling more than 800,000 copies of his self-published e-books.

Five of Prescott’s thrillers have logged a total of 42 weeks on USA TODAY’s best-seller list.

‘If someone in this year had told me I was going make a lot of money with e-books, I wouldn’t have believed him,’ Prescott says. ‘I thought maybe a couple of hundred dollars.’

E-books are changing the way authors and readers connect.

Today, authors such as Prescott can bypass traditional publishers. They can digitally format their…” [Read More]

Are you as excited as I am? Leave a comment and let us know what is on your mind!