Too Lazy To Blog Today? Use WP-Sticky!

Date: May 7th, 2013 | Author: | Tags: , , , , | No Comments »

smileysticky
In a perfect world, I’d blog everyday. It’s just not possible for me however. For days when I’m not feeling very inspired, I’ll use WP-Sticky to stick an older post up on the top of my blog. This gives new readers a chance to read an older post that they never got a chance to see! Of course, you’ll want to make sure the information is still relevant.

One downside to this, is that if your post date is super old on the “stickied post”, new visitors could mistake your blog for a ‘dead blog’. I mean, isn’t that what you think when you visit a blog and see their most recent post was 6 months back? With this in mind, sites that don’t include the date in their post and have information that isn’t time sensitive.

Download WP-Sticky and try it for yourself!

(Image Source)


5 Loud and Clear Messages About Search, Social and Content Marketing

Date: March 29th, 2013 | Author: | Tags: , , , , , | No Comments »

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Iris Creative has been kind enough to give us a little SMX West wrap-up. I’m going to have to try and make it next year!

Via IrisCreative

1. G+
Google is serious about Google Plus. They have made significant changes over the last few months – rolling Places into G+, requiring a G+ account to write a review, and most significantly, displaying search results based on who you are connected to on G+.
Presenter Mark Traphagen said “Unlike any other network, G+ extends your reach far beyond the network itself”. And in another session, Panelist Brent Csutoras said (strongly) that the one place he won’t automate social is on G+. In all other social networks, what you do is fairly self contained, with Google Integrating G+ into search, the impact of your footprint extends to your entire online presence.

2. Sharing
Last week I attended the District 2 CASE Conference where it was discussed that sharing could be considered the key measurement of success in social. I have seen this brought up on the AMA Nonprofit Marketing forum as well as other places lately and wrote about it in What Makes a Post Sharable?

It was a central topic at SMX West as well. Its not just social media, its not just a sharable web. We are moving to a connected economy where who you are, who you know and what you do are transparent and integrated into online functionality…” [Continue Reading]

 


“No State-Of-The-Art Technology Can Substitute For State-Of-The-Heart Storytelling”

Date: January 30th, 2013 | Author: | Tags: , , | No Comments »

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It’s easy to get caught up with all of the cool new technologies, but when it comes to blogging or content marketing, nothing can replace passion!

Via Search Engine Watch:

Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online.

This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers.

As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling...” [Continue Reading]

In what ways have you been telling your story? Leave a comment and let us know!


Buffer App Co-Founder Talks Marketing w/ John Doherty [Video]

Date: January 23rd, 2013 | Author: | Tags: , , , , , , , , | No Comments »

buffer-app
I found this super interesting interview with Leo Widrich, co-founder of one of my favorite social media tools; Buffer! If you’re a struggling startup, you can learn a lot from this 42 minute interview so be sure to check it out!

If you prefer text, you can find the transcript over here.


20+ Tools For Creating Your Own Infographics

Date: January 10th, 2013 | Author: | Tags: , , | No Comments »

Image courtesy of IvanCash.com
Now you don’t have to be a Photoshop whiz to create a simple infographic!

Via HongKiat.com

A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably prefer absorbing information straight from the infographic. What’s not to like? Colored charts and illustrations deliver connections better than tables and figures and as users spend time looking back and forth the full infographic, they stay on the site longer. Plus, readers who like what they see are more likely to share visual guides more than articles.

While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, we’re listing more than 20 such options to help you get your messages across to your readers, visually.

What About Me?

“What About Me?” is a personalization tool that produces colorful infographics that display your social media habits automatically from Facebook, Twitter and YouTube. The tool is provided by Intel. Create an infographic of your digital life and become inspired by the people you know, the things you see, and the experiences you have online.

What About Me?

Vizualize.Me

Vizualize.me allows you to create an online resume format that is beautiful, relevant and fun, all with just one click. It enables you to express your professional accomplishments in a simple yet compelling personal visualization, and will help optimize your LinkedIn Profile to get a kickass Visual Resume.

Vizualize.me

[Continue Reading]