When Traditional Advertising Goes Digital

Funny new comic and blog post by Tom Fishburne shows just how bad some companies are at integrating a traditional media campaign with a digital one:

“Recently I saw an ad with a QR code on the other side of the subway tracks. Not only was there no internet access in that subway, the QR code was printed so small that anyone wishing to scan it would need to climb down onto the tracks and step over the third rail to get close enough to scan it with a mobile phone. And if there had, magically, been internet access, I suspect that the QR code would only have directed the browser to their general desktop website…” [Continue  Reading]

20 Brands That Have Mastered The Use Of Instagram

Instagram took a beating in the media last month after changing their terms of service, but that doesn’t mean you should write them off your social media checklist. Users are not ditching Instagram in mass like the media would have you believe.

Instagram still presents a great opportunity for a business to connect with their existing customers and reach out to new ones.

With that said, here are 20 brands that have mastered the use of Instagram!

77% Of Brand Advertisers Still Have Not Embraced Online Video

A recent study conducted by Kantar Media shows that 77% of brand advertisers (i.e. the ones with deep pockets) still haven’t embraced online video:

“Kantar Media analyzed ads appearing on national TV and leading online video sites in October, and found that of the more than 4,100 brands advertising through either channel, 23% used online video, with 12% advertising on both online video and national TV, and 11% advertising on online video exclusively. Meanwhile, 77% of brands used national TV advertising exclusively.

These insights come from a new online video ad tracking service launched today by Kantar Media that is the industry’s first to monitor actual occurrences and creative for video ads appearing on more than 90 top online video sites…” [Continue Reading]

You can expect more brands to wake up and smell the smelling salt as we see online video continue to dominate the social web in 2013!

(Image Source)

Extend The Life Of Your Tweet The Conan O’Brien Way

Wondering how you can extend the life of your tweet? Turn it into a graphic!

After creating a graphic like the one above, you’ll want to submit it to Stumbleupon and Pinterest. This will help your new “tweet graphic” gain even more exposure!

Have you tried something similar? Leave a comment and let us know!

How To Sell Your Ideas The Steve Job’s Way

Simplicity is your greatest sales tool as Carmine Gallo explains in the video below.

Whether you’re presenting your sales message live in front of an audience or on your site, the principles taught in this video will allow your message to cut through the ” noise”, and help you to really connect with your target market.

Great presentation right? Leave a comment and let us know your thoughts!

(Image Source)