If you’ve been thinking about spending money on Facebook, LinkedIn, or Twitter ads, be sure to read this in-depth blog post on how to track your conversions so you can optimize your campaigns for maximum ROI:
“For starters, you don’t want to just start buying up ads left and right without a plan. Here’s what you need to do before you start placing ads on social networks.
Define Your Goals
First off, you need to define your advertising goals. Otherwise, how will you be able to measure them to see if you were successful? Some social advertising goals include the following.
- Increasing your fans and followers on Facebook and Twitter.
- Getting leads for a specific product or service.
- Recruiting new talent for an open position at your company.
- Increasing signups for an upcoming webinar.
- Growing your mailing list by offering an eBook, whitepaper, coupon, or other downloadable freebie.
Create Optimized Landing Pages
The worst thing you can do when it comes to conversions on any advertising is advertise one thing and lead visitors to something else when they click on your ad. For example, if you were promoting a specific…” [Continue Reading]
I ran a short campaign on Facebook a while back, and have yet to spend anymore ad dollars on social media. I was pleased with the amount of likes I acquired, but I can’t say that any of them increased my bottom line.
I’ve been especially hesitant with Facebook due to the click fraud rumors going around. I also dislike Edgerank just as much as the next Facebook page owner, but Jon Loomer makes some great points in his post, “Your Facebook Posts Reach 16% of Fans… THE HORROR!“.
“John Haydon spent $14.62 to reach 21,612 more people, get 836 more comments, 119 more Page post Likes, 77 more link clicks, 35 more Page post shares and 10 Page Likes. All on one post!“
As for Jon Loomer’s results, please see the infographic below!
What do you think? Do you plan on running a few ad campaigns on Facebook, Linkedin, or Twitter? Leave a comment and let us know!