We all know that building an email list of customers and prospects is crucial for building a business offline and online. Here is some great advice to ensure that your email messages reach the inbox of your subscribers. If because afterall, if your messages aren’t getting through then what’s the point of building a list?
Sam Weber from Genius.com writes:
“Deliverability is a measure of the percentage of your email communications that are delivered to a recipients’ inbox. As a Marketer, a high rate of deliverability amplifies your marketing efforts and ensures that people interested in hearing from you receive your emails.
While 100% deliverability is the goal, it’s challenging to achieve and requires a multi-faceted approach.
List quality and list management is a significant topic in its own right that deserves high priority in your email marketing efforts. It’s important to understand that email addresses ‘churn’ at a rate of 30-40% per year as users move ISP’s, change employers, or change email addresses in an attempt to avoid spam. Equally important is being aware that some users will sign up for a newsletter or other collateral using an old or bogus email address or will request to opt themselves out after a period of time. Also, email addresses can be accidentally mistyped (e.g. firstname.lastname@example.org)
Unmanaged lists or previously un-contacted recipients pose a high risk of bounces and complaints.
As a sender (and to comply with anti-spam laws), it’s important that you actively manage your contact lists. Well-managed lists will result in fewer bounces, fewer complaints and increased delivery to the…”
Choosing the right autoresponder service is also important when it comes to receiving a high rate of deliverability. Which is why I recommend you use this one.