How Narrow Should Your Niche Be?
Date: May 8th, 2011 | Author: Steve Longoria | Tags: Blogging, Business, Content Marketing, Entrepreneur, Info Publishing, Internet Marketing, Make Money Online, Market Research, Product Creation | No Comments »
When starting a business, you must first decide which niche market you shall target.
Simple enough right? Well many newbies get hung up selecting which niche to target. There is a lot of conflicting information out there, so I understand why it can be so confusing.
Many marketers claim, “it’s all about finding a lot of small niche’s” or “stay away from larger niche markets because there is too much competition”.
The truth is, there are more than one ways to skin a cat. There is no one way to make money, there are numerous ways. However, by and large it’s easier to make a living as a small fish in a big pond where there are sure to be plenty of customers with cash to spend. It’s riskier to take on a smaller market that doesn’t have many products or services already being sold in it because it’s likely to be for a reason; there isn’t much money to be made in that market.
It also depends on how you’re trying to make money.
If you’re creating a product, it’s best to find a smaller niche within’ a larger niche market that has a lot of products and services being sold. Let’s say for example you have an ebook that you’re selling and it shows dog owners how to best potty train their dogs. You’ll want to create a small 2-4 page website exclusively for that product.
When it comes to creating a content site or blog though, it would be better to make the site about all things dogs. This way it leaves you open for multiple different products to offer your visitors. You’re not limited to just one product to promote. You also have endless amounts of content ideas to work with, which is important because if your content site is not regularly updated then it’s never going to get much traffic. The older a site is, and the more content it has on it, the more of an edge you’ll have when it comes to ranking in the search engines. Simple as that!
I never understood this whole “build 100 websites” approach to Internet marketing. Really, who wants to manage 100′s of websites anyways?
It also seems that the people who follow this approach to Internet Marketing always produce crappy content that is written almost exclusively for the search engines. It has almost zero value to a real person. If you haven’t yet, read my blog post about how to handle Organic Search Marketing The Easy Way.
