I found this information to be helpful. I’ve been wondering lately how best to structure the content for my upcoming info products. Is there a particular framework that you like to use with your info products? Let us know by leaving a comment below!
Michael Port writes:
“An information product or program often uses a combination of frameworks. Here are six of the most common (there certainly may be variations on the themes below):
Problem/Solution. State a problem and then present solutions to the problem. The Magic of Conflict: Turning Your Life of Work into a Work of Art by Thomas F. Crum is written in this framework. He presents a number of problems that people face in their life and at work and presents solutions to those problems using the philosophical principles of the martial art of aikido.
Numerical. Create your product as a series of keys or lessons. A well-known example of this would be Stephen Covey’s The 7 Habits of Highly Effective People.
Chronological. Some products need to be presented in a particular order because that is the only way it would make sense. As I mentioned above, Step A must come before Step B, as in Your Pregnancy Week by Week by Glade B. Curtis and Judith Schuler... ” [Read More]