Check out Rand Wilson’s video on how to handle your troll problem!
I’ve been saying this for years and now the execs at HBO are starting to wake up to the fact that piracy is not your enemy, it’s your friend. Whether it’s music, film, or literature there is a huge upside to piracy.
“With a head-spinning 4.3 million downloads per episode, Game of Thrones became the most-pirated TV show on the Internet last year.
These figures understandably caused much debate, but left show director David Petrarca quite unruffled. During a panel discussion at the University of Western Australia the 47-year-old said that shows like Game of Thrones thrive on “cultural buzz” and benefit from the social commentary they generate. Piracy, he said, helps to oil those wheels…” [Continue Reading]
I was quite surprised by this study. I really shouldn’t be considering I still copy-and-paste when sharing on Facebook and Google+. I do use Buffer and Hootsuite for Twitter and Linkedin, but these are Chrome extensions.
I could see Buffer or Hootsuite type extensions playing a bigger roll eventually, but for now they’re typically only used by social media geeks. More on that in a future post!
“Tynt, the leader in sharing solutions for publishers and content creators, today disclosed research across thousands of web publishers. Among other top findings, the data revealed that copy & paste is the most prevalent method by which users share text, images, and URLs across the web. This common behavior stems from users highlighting text or images on a web page, copying it to their clipboard, and then pasting it into emails, blogs, Facebook, Twitter, and more.
Copy & paste comprises 82% of all content sharing, 4.5x more than share buttons. The study was conducted to help publishers and content creators better understand the relative impact of sharing via copy & paste on web site traffic.” [Continue Reading]
How about yourself? Do you still copy-and-paste when sharing links, images and videos or do you prefer the buttons and/or Chrome extensions? Leave a comment and let us know!
If you’ve been thinking about spending money on Facebook, LinkedIn, or Twitter ads, be sure to read this in-depth blog post on how to track your conversions so you can optimize your campaigns for maximum ROI:
“For starters, you don’t want to just start buying up ads left and right without a plan. Here’s what you need to do before you start placing ads on social networks.
Define Your Goals
First off, you need to define your advertising goals. Otherwise, how will you be able to measure them to see if you were successful? Some social advertising goals include the following.
- Increasing your fans and followers on Facebook and Twitter.
- Getting leads for a specific product or service.
- Recruiting new talent for an open position at your company.
- Increasing signups for an upcoming webinar.
- Growing your mailing list by offering an eBook, whitepaper, coupon, or other downloadable freebie.
Create Optimized Landing Pages
The worst thing you can do when it comes to conversions on any advertising is advertise one thing and lead visitors to something else when they click on your ad. For example, if you were promoting a specific…” [Continue Reading]
I ran a short campaign on Facebook a while back, and have yet to spend anymore ad dollars on social media. I was pleased with the amount of likes I acquired, but I can’t say that any of them increased my bottom line.
I’ve been especially hesitant with Facebook due to the click fraud rumors going around. I also dislike Edgerank just as much as the next Facebook page owner, but Jon Loomer makes some great points in his post, “Your Facebook Posts Reach 16% of Fans… THE HORROR!“.
“John Haydon spent $14.62 to reach 21,612 more people, get 836 more comments, 119 more Page post Likes, 77 more link clicks, 35 more Page post shares and 10 Page Likes. All on one post!“
As for Jon Loomer’s results, please see the infographic below!
What do you think? Do you plan on running a few ad campaigns on Facebook, Linkedin, or Twitter? Leave a comment and let us know!
Guy Kawasaki made a Facebook update yesterday where he linked to a WordPress Plugin called Viral Lock saying, “Holy kaw, this is a fantastic idea. I may move guykawasaki.com to WordPress just for this.”
It’s hard to tell how serious he is, but judging from his followers comments, I don’t think it would be well received. Let’s face it, people don’t like to endorse content they have not read in its entirety and they don’t like feeling forced to “like” something.
I could see this maybe working for an offer at the bottom of a blog post (i.e. “Tweet this blog post to receive this free gift”). This way they’re tweeting something they’ve just read in it’s entirety in exchange for a free gift versus tweeting an article they’ve only read a teaser for just to access the rest of the article.
What do you think? Is this a tool you can see yourself using?
If you’ve tried this plugin out and have experienced great results, leave a comment because I’d love to hear about it!