I’ve been saying this for years and now the execs at HBO are starting to wake up to the fact that piracy is not your enemy, it’s your friend. Whether it’s music, film, or literature there is a huge upside to piracy.
“With a head-spinning 4.3 million downloads per episode, Game of Thrones became the most-pirated TV show on the Internet last year.
These figures understandably caused much debate, but left show director David Petrarca quite unruffled. During a panel discussion at the University of Western Australia the 47-year-old said that shows like Game of Thrones thrive on “cultural buzz” and benefit from the social commentary they generate. Piracy, he said, helps to oil those wheels…” [Continue Reading]
Many companies fail to see the bigger picture when producing and publishing video content online. They’ll try to create a couple videos and if those videos fail to go “viral”, they give up, chalking it all up to a loss!
Here’s a great article by Tom Fishburne that goes to show it takes a long term commitment if you want to see real results with online video:
“Some marketers talk about “virality” as part of their game plan, as predictable as magazine circulation or a sample count for an event. What marketers forget is that no one can create a viral video, viral article, or viral image. We can only create quality content that may or may not spread virally.
The “go-viral” mindset sets marketers up for disappointment. Every minute, 48 hours of video are uploaded to YouTube, but only an infinitesimally small number of those videos go viral. While YouTube shares tactics that lead to virality (e.g., the role of “tastemakers” — a big factor in the “Kony” video), we never know in advance which video will catch on. For every “double rainbow” or “ultimate dog tease” that spreads like wildfire, countless others eke out an existence in the vast YouTube desert…” [Continue Reading]
These days, there are so many companies fumbling around, trying to figure out the best way forward in an increasingly social world. Let’s just say that Kraft Foods’ Oreo, is not one of those companies:
“The recently completed Daily Twist campaign by Kraft Foods’ Oreo – which featured a smile-inducing, news-inspired Oreo advertisement each day for 100 consecutive days – was created to help consumers worldwide celebrate their inner child and honor the brand’s historic Centennial.
But that’s not all it did.
The Daily Twist campaign – created by a conglomerate of agencies including: DraftFCB New York, 360i, Weber Shandwick, and MediaVest – set a new standard for the creation of digitally and socially engaging content by perfectly utilizing basic marketing tactics.
FRESH, RELEVANT AND DAILY CONTENT
First, by generating new and relevant content each day for 100 consecutive days – which played on major news and event headlines – Oreo was able to get the attention of consumers with a wide range of backgrounds and…” [Continue Reading]
Pretty clever right? Leave a comment and let us know what you think!
Hi, my name is Steve Longoria. Thanks for stopping by my site.
I strive to bring you only the freshest, most relevant marketing content from all across The Internet Tubes!
I also enjoy playing the drums, riding my bike, and pretty much anything wrapped in a warm, cripsy tortilla!