Date: April 9th, 2013 | Author: Steve Longoria | Tags: Influence Marketing, Social Media Marketing, Twitter Marketing | No Comments »
If you’re looking to reach influencers on Twitter (AKA those with a huge, loyal following), you’re in luck! Ann Smarty has 11 great tools to help you in your search!
Here are 3 of my favorites:
More than two million Twitter users are currently listed on Listorious. They are all helpfully tagged by niche most commonly attributed, such as charity, activism, children, writers, travel, sports and more. You can check out the tags, or do your own search for a more specific niche. You will also see people, topics, links and lists trending on Twitter right now.
A basic list of users based on popularity, there are a number of categories with users listed within. You have niches such as News and Media, Sports, Government, Education and more. You can find results based on smaller niches, location or other factors.
This one comes with SEOmoz PRO. You can search Twitter bios, analyze, track and sort followers and compare users. All based on current and constantly updated data. Here’s Rand’s video explaining how it works…” [Continue Reading]
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Date: March 10th, 2013 | Author: Steve Longoria | Tags: Retweet, SMM, Social Media, Social Media Marketing, Twitter, Twitter Marketing | 2 Comments »
I couldn’t agree more with John Paul. I know there are studies showing that if you ask for a retweet, you’re more likely to get one, but it just smacks of desperation in my opinion. If your tweet is truly worthy of a retweet, it will surely get them. Right?
Via JOHNPAULAGUIAR:
“I might piss of a few friends with this one, but I have to be honest.
Asking people to RT your tweet WITHIN the actual tweet is just wrong wrong wrong.
I have a couple top marketers/social media experts that I follow and read everything they share, yet on the few cases that they did this the first thing that I thought was…
‘Dude, that just look’s desperate and not a good look for you’
People will share your stuff if they liked it, if they didn’t they usually won’t and that is ok, you can’t hit a homerun post each and every time.
Asking for RT’s within your tweet is like asking your date if you can kiss her.. it’s desperate and not something the girl wants to hear. Don’t believe me?
Ask any woman that you know what she would think if she was on a date and the guy said “Ummmm Mary, can I ummm kiss you now?”
Now asking for a RT on a post is just fine if you do it thru email or thru direct messages. That is fine. Doesn’t mean you will get a RT but at least you asked in the right setting and you don’t look desperate.” [Continue Reading '15 Twitter Activities That Make My 3yr Old Nephew Want To Kick You In Your Poo']
How do you feel about it? Are you more likely to retweet when somebody includes “RT” in their tweet? Leave a comment and let me know.
Date: February 23rd, 2013 | Author: Steve Longoria | Tags: CRM, Customer Relationship Management, Reamaze | No Comments »
I always thought their was a disconnect between what most small businesses needed in a CRM and what was available on their market. Fortunately, there is now a CRM for the “little guy”.
Via TechCrunch:
“The small business world just doesn’t get the love that it deserves. Salesforce.com and the other giants sell to big enterprise customers that need a far different set of tools than their small-business counterparts. The gap is creating an opportunity for companies like Reamaze, which takes an approach that combines CRM with customer support.
Co-Founder Lu Wang says the touch has to be a bit different with small businesses. Small businesses do not talk about CRM but rather about how to keep customers happy, how to get new ones and how to keep that business flowing in the 24-hour, seven-day-a-week Internet world that we live in. He said they designed the service for people who have no clue what an ‘instance’ is or ‘virtualization’ means or whatever developer/enterprise lingo it may be…” [Continue Reading]
Date: February 5th, 2013 | Author: Steve Longoria | Tags: Marketing, Social Media, Super Bowl Blackout, Twitter | No Comments »
There’s been more buzz surrounding these clever “blackout” tweets than there has been for the actual Super Bowl commercials!
Via Forbes:
“Savvy advertisers quickly took to Twitter tonight to capitalize on the unexpected power outage during this year’s Super Bowl. ‘We do carry candles,’ Walgreens tweeted when the power went out at the Super Bowl. ‘We also sell lights.’ Oreo tweeted, ‘Power out? No problem,’ posting an ad that finished, ‘You can still dunk in the dark.’ Meanwhile, Tide tweeted, ‘We can’t get your # blackout, but we can get your stains out,’ posting its own ad. Audi took a direct hit at competitor and Superdome naming rights-holder Mercedes-Benz with this tweet: ‘Sending some LEDs to the @ mbusa Superdome right now‘
They and other marketers responded to–indeed, capitalized on–an unprecedented event with instant on-brand communication.
‘This is an example of the new world of marketing where things happen so fast, where brands respond real time to the environment,’ said Tim Calkins, a marketing professor at the…” [Continue Reading]
Date: January 28th, 2013 | Author: Steve Longoria | Tags: Active Users, Google+, Social Media, Twitter | No Comments »
Google+ has moved ahead of Twitter as of December 2012 according to data coming out of GlobalWebIndex. Read it and weep G+ haters!
“Data collected in GWI.8 (Q4 2012) demonstrates the continued shift in usage from localised social platforms to global ones with huge growth for Twitter, Google+ and Facebook. The fastest growing network in 2013 in terms of “Active Usage” (defined as “Used or contributed to in the past month”) was Twitter which grew 40% to 288m across our 31 markets (approximately 90% of global internet population). 21% of the global internet population now use Twitter actively on a monthly basis. This compares to 21% actively using YouTube, 25% actively using Google+ and a staggering 51% using Facebook on a monthly basis…” [Continue Reading]
