Date: January 30th, 2013 | Author: Steve Longoria | Tags: Blogging, Content Marketing, Visual Content | No Comments »
It’s easy to get caught up with all of the cool new technologies, but when it comes to blogging or content marketing, nothing can replace passion!
Via Search Engine Watch:
“Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online.
This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers.
As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling...” [Continue Reading]
In what ways have you been telling your story? Leave a comment and let us know!
Date: November 26th, 2012 | Author: Steve Longoria | Tags: Advertising, Facebook, LinkedIn, SMM, Social Media Marketing, Twitter | No Comments »
If you’ve been thinking about spending money on Facebook, LinkedIn, or Twitter ads, be sure to read this in-depth blog post on how to track your conversions so you can optimize your campaigns for maximum ROI:
“For starters, you don’t want to just start buying up ads left and right without a plan. Here’s what you need to do before you start placing ads on social networks.
Define Your Goals
First off, you need to define your advertising goals. Otherwise, how will you be able to measure them to see if you were successful? Some social advertising goals include the following.
- Increasing your fans and followers on Facebook and Twitter.
- Getting leads for a specific product or service.
- Recruiting new talent for an open position at your company.
- Increasing signups for an upcoming webinar.
- Growing your mailing list by offering an eBook, whitepaper, coupon, or other downloadable freebie.
Create Optimized Landing Pages
The worst thing you can do when it comes to conversions on any advertising is advertise one thing and lead visitors to something else when they click on your ad. For example, if you were promoting a specific…” [Continue Reading]
I ran a short campaign on Facebook a while back, and have yet to spend anymore ad dollars on social media. I was pleased with the amount of likes I acquired, but I can’t say that any of them increased my bottom line.
I’ve been especially hesitant with Facebook due to the click fraud rumors going around. I also dislike Edgerank just as much as the next Facebook page owner, but Jon Loomer makes some great points in his post, “Your Facebook Posts Reach 16% of Fans… THE HORROR!“.
Both Jon Loomer and John Haydon have seen great results from Facebook’s new promoted posts campaigns.
“John Haydon spent $14.62 to reach 21,612 more people, get 836 more comments, 119 more Page post Likes, 77 more link clicks, 35 more Page post shares and 10 Page Likes. All on one post!“
As for Jon Loomer’s results, please see the infographic below!
What do you think? Do you plan on running a few ad campaigns on Facebook, Linkedin, or Twitter? Leave a comment and let us know!
Date: April 17th, 2011 | Author: Steve Longoria | Tags: Automate, Automation, Aweber, Blogging, Business, Email, Feed, Marketing, RSS | No Comments »
Business processes that can be automated without damaging brand or customer relations, should be automated. It’s a no brainer really, which is why we should be all over this sweet feature Aweber comes packaged with. It basically allows you to easily keep in touch with your email list by inserting your RSS feed and having automatically blast messages to your list which highlights your blog content. Check out these instructions on how you can set this up for yourself!
“The blog broadcast feature found in Aweber is a great way to create ready to send email newsletters to update your readers on what is happening with your blog. The blog broadcast allows Aweber to take the contents of your RSS feed and turn it into a newsletter that summarizes the past few days or posts that were written on your blog.
When Aweber first released this tool, their thinking was that it would be a way for you to get email subscribers back to your blog to read your post, comment on it and take any other actions you wanted after getting to your site. So they designed the broadcasts to include partial blog posts and not full posts.
While partial posts have worked well for many, some users may want a way to include full blog posts directly in the emails. This would be useful for bloggers who don’t update often. Because blog Broadcast waits for a set number of posts before sending, readers could be waiting a long time between broadcast.
For example, if you write one post a week and don’t send a broadcast until you have ten posts, your newsletter subscribers will have to wait ten weeks for each email. You can cut the number of posts between emails to increase the mail out frequency but then the newsletter won’t look like it has much content since all the posts are short summaries.
By sending a full post blog broadcast, you can cut the number of posts shown in each email, increase the frequency of the mail outs, and maintain the look and feel of a full-blown newsletter. Here’s how to do it…
Continue @ JohnChow.com!
Date: April 12th, 2011 | Author: Steve Longoria | No Comments »
I have never heard of Webs.com before a couple weeks ago when I picked up a new client that had a website which she made using Webs.com. I understand why many newbies use “Site Builders” like Webs.com. It makes the task of creating a site so easy a kid could probably figure it out, the problem is that they are fairly pricey and you’re limited in what kind of scripts you can install. You’re also limited in design somewhat. Of course the newbie isn’t going to think of this when first starting out.
When I first logged into my clients Webs.com site I felt like I was in a foreign land of sorts. You see, I’ve been using WordPress for years now and I’m not used to anything else. It’s weird, even “builders” that are supposed to make things easier seem more complicated than WordPress. Does anybody else feel this way? I’ve had to contact Webs.com support just to find out where to install Adwords Campaign Tracking code! Ridiculous!
On the plus side though, Webs.com is only charging my client $10/mo for the website and I guess it does make certain things easier for the Internet “green horns” out there, such as integrating Facebook Connect. It also simplifies the process of adding widgets and other elements to the sidebar. I still recommended that she get a WordPress website so that we can edit the raw code of the website easier.
So tell me, what are your thoughts regarding services like Webs.com? Do you hate them just as much as I do?
Update: I just found out that I can NOT install html code on the product pages created by webs.com! Can you believe that? Do yourself a favor and skip Webs.com if you were thinking about trying it out. Instead contact us and we’ll create a high powered WordPress website/blog for you at a very reasonable price.