About a minute into the video below Eli Paris explains how he asked two of his friends to input the keyword “Egypt” into Google and had them both take screenshots of the search results page. You may be surprised to learn that they both received different search results. This is because Google is starting to tailor search results to the individual. The million dollar question is how this effects search engine optimization if it effects it at all.
This news comes at no surprise really. I’ve known for a few years now that Google will rank sites higher in your individual search results if you “liked” that site on Stumbleupon.
“So what is Stipple now? Well, there’s still the people-tagging element for sure. And that’s still really cool. If you tag a person in a photo on the web, you can enter their Twitter name or Facebook name and then anyone can see their most recent updates as overlays on that picture. But the much bigger idea is that Stipple is teaming up with photo services, fashion brands, publishers, and others to possibly alter the way people browse and buy things on the web.
Think of it this way: right now when someone is browsing the web and they see a shirt they like on a random photo, they probably resort to doing a Google search for something similar. Or maybe they open the website of their favorite store to see if they have anything to match that look. But what Stipple offers is a way for each photo to show you exactly what piece of clothing the person in the photo is wearing — to show you who makes it, how much it costs, etc. And it allows you to “Want” it (save it to look at later) or “Shop” for it via two overlay buttons right on the picture itself.
It’s an idea that clearly resonates with web browsers. How do I know? Because Stipple co-founder and CEO Rey Flemings had some data to share with us. Stipple has actually been serving these product dots (the overlay used to show an area of the picture contains more information) for a while now — enough for over 10 million data points. He says that people mouse over a photo with a dot 46 percent of the time. And those users touch the product dot 12.48 percent of the time — that’s actually more than people use the people dot (4.9 percent of the time).
Think about that for a second. That mousing over the dot is basically an ad impression — with a strong level of intent. And it’s happening 12.48 percent of the time on Stipple-tagged images. Further, 1.75 percent are clicking the Want button. While 1.9 percent are clicking the Shop button. Advertisers would kill for those types of rates…”
“Not surprisingly, many businesses use Google’s AdSense platform to make money. It has given many publishers a tried-and-true monetization model to fall back on, so they can focus on the editorial side of the business.
Although Google has been very successful with its AdSense platform, it is known for targeting, primarily, large publishers. For this reason, Lijit Networks is aiming to provide an alternative to AdSense and reach out, specifically, to mid-sized publishers.
The company has provided publishers with audience engagement and analytics tools since 2006, but it added a monetization feature earlier this year. Since Q4 2010, transactions on the advertising platform have grown 74 percent. Lijit also recently closed a $10 million round of financing in order to expand its platform and compete directly with Google.
Todd Vernon, the CEO and founder of Lijit, told us that publishers, especially in the mid-sized marketplace, tell them that Google isn’t performing to its users’ expectations.
‘What we hear, time and time again, is, ‘when there’s something wrong, I can’t get a hold of Google… they only provide me error messages… I can’t actually talk to a human,’’ he said.
Because Lijit is reaching out to a niche market, it believes it can take on the advertising giant.
‘At the end of the day, they’re [Google] vulnerable in this area,’ pointed out Vernon. ‘Google’s not known for customer service,’ he added.
As for how Lijit plans to take on this endeavor, Vernon said, ‘We just want to have more relationships with more publishers in niche content areas that we know how to monetize that others probably won’t do as good a job with.’
Do you think Lijit can successfully take on Google?”
I’m happy to announce today that we are now able to provide this amazing service to our “off-line” clients. It’s truly a no-brainer!
We already know that the now “old school” loyalty rewards card works when it comes to generating repeat business, and increasing the overall return on investment. After all, most of us have probably used the popular Subway sandwich card, so we know these types of incentives work. Now imagine effectively combining the rewards card with the booming smart phone industry and being able to harness that technology to increase your business’s overall return on investment! Well now you can!
Here are a few reasons why our Smart Phone Rewards Card is right for your business:
1. Unforgettable. Unlike the traditional rewards cards that always seem to jump out of your wallet and walk away without you realizing, our Smart Phone Rewards Card will always be with them when they need it. Let’s face it, people are tied to their phones. If they are away from them for longer than 10 minutes they start to get fidgety.
2. Sociable. With your very own Smart Phone Rewards Card your customers will be encouraged to announce their “stamps” on Facebook and Twitter. Every time a user is posting a stamp, friends and followers learn of your business.
3. Keep In Touch. With your own Smart Phone Rewards Card you can contact your customers by sending them you special offers.
4. Usage Statistics. We will provide you with comprehensive statistics of your loyalty card usage. This allows you to know when your cards are being used, and how often.
5. Secure To Use. The card can only be stamped by entering a password chosen by you. In addition, you can set-up a daily “stamp limit” which limits the number times a card can be stamped in a given day. This is to ensure that your rewards program can’t be cheated!
How Much Does This Cost?
We offer a FREE 3-month trial to try out the Smartphone Rewards Card for your business, and if it doesn’t improve customer retention rates then you can cancel the rewards card at anytime and you will have lost nothing. You truly have everything to gain and nothing to lose here.
I went ahead and added an “About” page so that you can all begin to get to know a little more about myself. Taken from the About page:
“I, Steve Longoria, run this operation along with a couple other programmers, and graphic designers. I started studying Internet Marketing, Direct Marketing, and Copywriting back in the early 2000′s. Since then I have had plenty of failure, and my fair share of success as well. I got my big break about 16 months ago when I was making enough money from my on-line ventures that I was able to quit my day job and work from home full-time!
I run a music blog/online record store at RisingFist.com. It’s a labor of love of sorts since it’s not really profitable right now, but traffic trends keep going up and since blogging about music I love doesn’t seem like work I figure why quit? The store is only a couple weeks old, but it’s my attempt at monetizing the blog somehow.
I also play drums in a band called That’s Life, which I’m kind of using to test out ideas I have to promote music online. It’s certainly a good time to be a musician. No longer do we need to be on a major label to gain massive exposure, no longer do we need a lot of money to reach thousands or even millions of people. It is this kind of unlimited potential that really gets me going.
A lot of cool stuff coming down the pipe here at TrueWebPresence.com so make sure to “like” our page over at Facebook and subscribe to our rss feed.”
Hi, my name is Steve Longoria. Thanks for stopping by my site.
I strive to bring you only the freshest, most relevant marketing content from all across The Internet Tubes!
I also enjoy playing the drums, riding my bike, and pretty much anything wrapped in a warm, cripsy tortilla!