Date: April 29th, 2013 | Author: Steve Longoria | Tags: Android, Email Marketing, iPhone, Marketing Statistics, Mobile Marketing, Smartphone | No Comments »
These are definitely some great stats to keep close by when discussing mobile marketing with a client. Many small business owners fail to realize just how many people are trying to find them on mobile devices.
Here are a few of my favorites out of the 20:
“30% of US consumers use mobile devices for shopping. (Nielsen Mobile Consumer Report)
46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Gomez)
27% of emails are opened on mobile devices (Sirona Consulting)
By 2014, one in four mobile phone users will redeem a coupon via a mobile device. (eMarketer)”
Click Here to read the full list of 20!
Date: April 18th, 2013 | Author: Steve Longoria | Tags: Android, Chimpadeedoo App, Email Marketing, Guerrilla Marketing, MailChimp, Mobile Marketing | No Comments »
Chimpadeedoo just released an Android version making it even easier for storefront owners, musicians or artists of all types to build an email list, in person, even if there is no Internet connection.
Via MailChimp Blog:
“Ever since we released Chimpadeedoo for iPad, an app that helps you collect new subscribers from your tablet, many of our customers have been waiting for an Android version. If you’re not familiar with Chimpadeedoo, it’s an easy way for store owners, bands, and people who set up shop at trade shows or festivals to build their mailing lists. We’re happy to tell you that Chimpadeedoo is now available on Google Play for Android devices (and of course, the iPad version is still available on the App Store)….” [Continue Reading]
Date: April 18th, 2013 | Author: Steve Longoria | Tags: App, Content Curation, Digital Magazine, Flipboard, iOS, iPhone | No Comments »
UPDATE: Flipboard Brings Personalized Magazines To Android, Heads To The Web With New Magazine Management Tool
This is a really cool new feature that was added to the latest Flipboard update for iOS. Creating your own magazine on Flipboard will allow you to tap into their 50 million users.
You’ll be able to add content from your own blog to your Flipboard magazine and just like that you should have a new stream of traffic depending on how many people subscribe to your magazine.
It’s important to get in early because it won’t take long for the competition to heat up.
“Let’s say you, a TechCrunch reader, want to create your own magazine. You’re mainly visiting us for posts about 3D printing, like this one by John Biggs about a couple of guys who made a robot hand for a boy born without fingers. Using either a new Flipboard bookmarklet (here) while browsing the web, or the + button now appearing on any story in Flipboard, you pull the robot hand story into a magazine editor window. You’ll then be presented with options to create a new magazine starting with this article or add it to existing ones.
If you choose to make a new magazine, you’ll also be able to enter a name, description and category for it to enable easier distribution.
Then, Flipboard adds the article headline, body text, images, and any available audio or video…” [Continue Reading]
Date: April 5th, 2013 | Author: Steve Longoria | Tags: Digital Marketing Campaigns, Mobile Marketing, QR Codes | No Comments »
I stumbled across this awesome Reddit thread about QR code marketing. Some criticisms and real world case studies. You gotta love Reddit!
“The fact that QR codes were used in some environments and their placement was neither thought out nor measured effectively doesn’t mean that the technology is useless. Post a 150-character URL on a billboard and nobody will visit. That doesn’t make websites a useless form of marketing…” [Continue Reading]
Date: March 25th, 2013 | Author: Steve Longoria | Tags: Branding, Business, Comic, Digital Media, Marketoonist, Traditional Advertising | No Comments »
Funny new comic and blog post by Tom Fishburne shows just how bad some companies are at integrating a traditional media campaign with a digital one:
“Recently I saw an ad with a QR code on the other side of the subway tracks. Not only was there no internet access in that subway, the QR code was printed so small that anyone wishing to scan it would need to climb down onto the tracks and step over the third rail to get close enough to scan it with a mobile phone. And if there had, magically, been internet access, I suspect that the QR code would only have directed the browser to their general desktop website…” [Continue Reading]