Date: March 7th, 2013 | Author: Steve Longoria | Tags: Google, How Search Works, Search Engine Optimization, SEO | No Comments »
Ever wondered how Google’s algorithm worked? Who am I kidding, of course you have. Fortunately for those of us who prefer to be taught with visuals, Google has made an interactive scrolling graphic explaining “How Search Works“!
Via Google Search Blog:
“Here you can follow the entire life of a search query, from the web, to crawling and indexing, to algorithmic ranking and serving, to fighting webspam. The site complements existing resources, including this blog, the help center, user forums, Webmaster Tools, and in-depth research papers…” [Continue Reading]
Date: January 10th, 2013 | Author: Steve Longoria | Tags: Blogging, Content Marketing, Infographics | No Comments »
Now you don’t have to be a Photoshop whiz to create a simple infographic!
“A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably prefer absorbing information straight from the infographic. What’s not to like? Colored charts and illustrations deliver connections better than tables and figures and as users spend time looking back and forth the full infographic, they stay on the site longer. Plus, readers who like what they see are more likely to share visual guides more than articles.
While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, we’re listing more than 20 such options to help you get your messages across to your readers, visually.
“What About Me?” is a personalization tool that produces colorful infographics that display your social media habits automatically from Facebook, Twitter and YouTube. The tool is provided by Intel. Create an infographic of your digital life and become inspired by the people you know, the things you see, and the experiences you have online.
Vizualize.me allows you to create an online resume format that is beautiful, relevant and fun, all with just one click. It enables you to express your professional accomplishments in a simple yet compelling personal visualization, and will help optimize your LinkedIn Profile to get a kickass Visual Resume.
Date: December 29th, 2012 | Author: Steve Longoria | Tags: Analytics, Bounce Rate, Infographic | No Comments »
Have you been wondering what the “bounce rate” means inside Google Analytics? You’re not alone!
Here’s a great infographic made by KISSmetrics explaining exactly how your bounce rate is calculated and what you can do to improve your bounce rate.
Date: December 28th, 2012 | Author: Steve Longoria | Tags: Infographic, Mobile Advertising, Mobile Marketing, Mobile Website | No Comments »
A report from ReturnPath came out earlier this month that shows more people are opening their emails on their mobile device. This just goes to show how important it is to optimize your emails and your website for mobile devices.
Naturally, if most of your subscribers are reading your email on their smartphone, and your email links to your website which is not yet optimized for mobile devices, this could be a problem:
“In this world of constant connectivity, consumers expect to find the information that they want, when they want it – especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we took a deeper look at users’ expectations and reactions towards their site experiences on mobile. Most interestingly, 61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you’ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way…”
If you need help figuring out the best way to optimize your site for mobile devices, feel free to contact me here.