How To Apply Authorship To Video Content & PDF’s

Janet Driscoll Miller does a great job explaining how to apply Google Authorship to multiple content formats like video and PDF documents.

Its important to apply Authorship to all the content you create in order build up your AuthorRank.

Via SearchEngineLand

“..which does Google seem to be relying on to infer authorship for a PDF – the PDF meta data or the PDF content itself or both? I tested this with an older PDF I had on hand that lists me as the author in the meta data but also lists the author as “written by Search Mojo” in the PDF body copy, therefore not showing an individual author. The meta data authorship alone did not cause Google to generate an…” [Continue Reading]

41 New Google+ Features & Enhancements

Google rolled out a bunch of new G+ features and ‘enhancements’ yesterday. My initial reaction was one of irritation because I’m not really a big fan of the multi-column view.

Fortunately, as shown in the image above, you can easily switch back to the single column view.

Via TheSocialMediaHat:

“Google+ has 41 new features and enhancements being rolled out starting today. The three main areas that were discussed at the conference were the Google+ Stream,Google+ Hangouts and Photos…” [Continue Reading]

I do like the new way you can “flip” through content with hashtags.

The Difference Between Google+ Hangouts And Google+ Hangouts On Air

There’s been a lot of confusion over how to properly schedule a Google Plus Hangout On Air event. It all stems from the confusion between Hangouts and Hangouts On Air. Not everybody is aware of the differences between the two, of which there are a few.

1. Hangouts On Air are broadcasted live on your Google + page, YouTube channel and anywhere else you decide to embed the code.

2. Hangouts On Air can have an unlimited amount of viewers but not all of them are active participants in the Hangout. All viewers are able to comment and watch the Hangout however. With a normal Hangout, only those participating are able to view the Hangout.

3. Hangouts On Air are recorded and uploaded to your YouTube channel so anybody can watch the replay. You can even download the recording, edit it on your computer, and upload back to YouTube or anywhere else you’d like host it.

Now, when scheduling a Hangout On Air event, it’s important that you select “Hangout On Air” and not the one that just says “Hangout“. There’s also a difference between “alert” and “invite“.

Ronnie Bincer explains why:

“Follow along this disaster scenario that I’ve seen happen more and more lately which inspired me to write this post to try to help out. You’ve got a Live Hangout Scheduled for three days from now at 10 AM. You finally got your highly acclaimed panel all scheduled and available at the same time (man was that a pain to set up, but it is finally set). So you create your Google Plus Event to alert the world that this once-in-a-lifetime HOA will be happening and tell them they really need to watch and enjoy the show.

You add in some nifty graphics and you even make up a teaser video to add to the Event invitation in order to improve conversions. You’re loving the fact that the Google Plus Events tool takes care of translating the time zones automatically for everyone. You are also loving the fact that when people respond to the Event Invitation with a “Yes, I’m Going” or a “Maybe” that they will be automatically alerted by Google+ one day before the event and again at the time of the event – Sweet!

All is good with the world. If you read my post about using Events to Alert the Public about your HOA you even know about the ability to paste in the embed URL at the proper time so viewers know exactly where to click to watch the show (or they can even watch it inside the Event Invitation via the ‘YouTube URL’ field).

Then the Mistake Happens!

Here it comes (whoops)! While creating the Event, you choose the logical choice for the Event Type called “Hangouts” since the thing you are inviting people to come attend is a Hangout, right? It is a logical choice, but it is wrong!

You don’t want people to “Attend” a hangout, what you want is to Alert them that the Hangout on Air Exists, and let them know they can sign up to be alerted and reminded about it when it is happening. But you did it anyways, you chose Hangouts as the Event Type. So here is what you did without realizing it…” [Continue Reading]

(Image Source)

How To Enable Google+ Comments On Any Site

I just set this up this morning and it was super easy! Check out the Google+ comments at the bottom of this post. I had been testing out the CommentLuv plugin for the past several months and I noticed it didn’t really increase engagement all that much, if at all, so it’s time to test out Google+ comments!

Via Shaan Haider:

“Enable Google+ Comments on Any Website

1. Edit the template of your website and place this code in it at the location where you want the Google+ Comments to appear. You can even directly put the code inside a post as well. That is what I have done for Google+ Comments in this post.

Do not forget to replace the [URL] with the URL of your web page or blog post on which you are going to add the Google+ Comments. You can also use the width parameter to adjust the width of the comment box.

HTML Version

<script src=”https://apis.google.com/js/plusone.js”>
</script>
<g:comments
href=”[URL]“
width=”642″
first_party_property=”BLOGGER”
view_type=”FILTERED_POSTMOD”>
</g:comments>

HTML5 Version

<script src=”https://apis.google.com/js/plusone.js”>
</script>
<div
data-href=”[URL]“
data-width=”642″
data-first_party_property=”BLOGGER”
data-view_type=”FILTERED_POSTMOD”>
</div>

2. If you want to display a comments counter to show how many comments the post got, add this code in your template…” [Continue Reading]

 NOTE: There are a few reasons why you might want to hold off on adding Google+ comments on your WordPress blog. Jesse Wojdylo explains more in this post.

href="http://truewebpresence.com/how-to-enable-google-comments-on-any-site/"
width="600"
first_party_property="BLOGGER"
view_type="FILTERED_POSTMOD">

Is All SEO Trying To ‘Get Something The Content Doesn’t Justify’?

I ran across this lively “SEO” discussion on Reddit and I can’t help but agree with what AnonJian had to say on the topic:

“Past getting listed, most SEO is bad SEO. White hat. Black hat.Because when you strip off the rationalizations, all SEO is trying to get something the content doesn’t justify..”

In other words, we have to realize that Google is in the business of providing quality, relevant search results for the user. If your SEO does not help Google to accomplish this goal, you’re working against Google and their business goals, which means you’re working a short-term strategy.

At the same time, if you focus on the content first, then make sure you’re hitting on at least one targeted keyword in your title as sort of an after thought, I don’t think you’re doing any harm and can only stand to benefit from increased search traffic. What do you think? Is all SEO bad?

(Image Source)