“The phrase “shop by phone” took on new meaning in 2012, with U.S. consumer spending via mobile devices nearly doubling over 2011 levels.
Shoppers used their smartphones and tablets to make $25 billion in purchases last year, an increase of 81 percent over the previous year, according to data released today by market research firm eMarketer.
The researcher estimates that mobile devices accounted for 11 percent of e-commerce sales last year and expects that number to increase to 15 percent in 2013…” [Continue Reading]
A report from ReturnPath came out earlier this month that shows more people are opening their emails on their mobile device. This just goes to show how important it is to optimize your emails and your website for mobile devices.
Naturally, if most of your subscribers are reading your email on their smartphone, and your email links to your website which is not yet optimized for mobile devices, this could be a problem:
“In this world of constant connectivity, consumers expect to find the information that they want, when they want it – especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we took a deeper look at users’ expectations and reactions towards their site experiences on mobile. Most interestingly, 61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you’ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way…”
If you need help figuring out the best way to optimize your site for mobile devices, feel free to contact me here.
Now here’s a bit of info I found surprising, but then again, it totally makes sense once you think about it. As this infographic shows, Pinterest’s user-base is composed of about 80% women, and let’s face it… women love to shop!
The bottom line is this: If you have an online store that caters to affluent American women, you NEED to be on Pinterest!
“Pinterest drives more sales and more new customers than Facebook, according to a study of social media traffic by Boticca.com.
The jewelry and accessories retailer compared engagement statistics from Facebook and Pinterest visitors to see how their behaviour differed.
It found that after integrating ‘pinning’ buttons across its website Pinterest has become its number one social referrer, assisting roughly 10% of sales, compared to 7% from Facebook.“
“Shareaholic have released some updated numbers for June, and guess what? Pinterest has moved evenfurther ahead, commanding a heady 1.19 percent of referrals to Twitter’s mediocre 0.92 percent. Pinterest has even put the mighty StumbleUpon out to roost.
But, impressive as these numbers are, here’s the problem: it’s just one month. In every other month since February Pinterest has finished last.
Here’s a summary of Shareaholic’s data, which tracks more than 200,000 websites that use the company’s sharing widget, from January to June 2012.
Look at Pinterest’s mighty rise! It’s left Twitter, Bing, StumbleUpon and even Google referral traffic (which Shareaholic defines as anything that comes from Google that isn’t organic search, AdWords or Google+) in its dust.
But hold on a second. Sure, it’s moved nicely ahead in June, but take a look at the period between March and May. Pinterest was last in each of these months. Back in February Pinterest’s referral share fell from 1.05 percent down to somewhere between 0.74 percent and 0.83 percent for the next three months.
Until we see July’s figures – and really August’s and September’s as well – I see no reason to believe that this uptick from Pinterest is anything more than a temporary bump.”
What has your experience been with Pinterest? Has it helped increased your traffic and sales? Leave a comment and let us know!
Yes, it’s true. It was only a matter of time really. The more webmasters see how crucial Facebook is to their online presence, the more demand there will be for “likes”. Unfortunately, there have been plenty of companies popping up offering just that. Facebook fans for sale!
At the price many of these companies are charging, I can’t imagine these being real people liking your page. Even if you look at it as a strategy to simply get the ball rolling, there are better ways to get “likes”, and from real people at that. See my blog post here to find out how I was able to get 100 REAL “likes” in less than 24 hours.
“In our experiment, we decided to buy 1000 Facebook fans for an Australian fan page, and 2000 Facebook fans for a United Kingdom fan page.
Within days, we began to receive new fans, as promised. But there were some problems.
1. We paid extra for the “targeted fans” option, and clearly specified that we wanted Australian fans and United Kingdom fans respectively. However, it became clear early on that all fans were from the USA. When we replied to SocialKik.com to ask them why we weren’t getting geographically targeted fans, they did not reply. Unfortunately this did not improve and we ended up with almost exclusively USA fans.
2. Some of the “fans” began to leave weird comments on our fan pages. Things like “hello” or “i feel bad today”. That’s no big deal, but the thing is, some fans made identical comments on both of our fan pages. This leads us to suspect that many of the fans (or at least the ones that comment) are either junk profiles, or perhaps paid to join our page and comment. Why else would they join both pages and make the same weird/random comment on both of our seperate fan pages?
3. The fans don’t interact, or seem interested at all. This is no big drama, as we expected this. We can’t be exactly sure how SocialKik.com find the fans, but you can be pretty sure that they’re not joining your fan page because they are genuinely interested. So don’t expect much out of the fans, it’s really more about boosting numbers.
4. We had some issues getting the fans in the promised amount of time. For our UK page we were told that we would get 2000 fans in 21 days. In fact it took several months to get that number of fans, and only after several emails and complaints that it was taking so long.“
Hi, my name is Steve Longoria. Thanks for stopping by my site.
I strive to bring you only the freshest, most relevant marketing content from all across The Internet Tubes!
I also enjoy playing the drums, riding my bike, and pretty much anything wrapped in a warm, cripsy tortilla!
