Date: April 18th, 2013 | Author: Steve Longoria | Tags: App, Content Curation, Digital Magazine, Flipboard, iOS, iPhone | No Comments »
UPDATE: Flipboard Brings Personalized Magazines To Android, Heads To The Web With New Magazine Management Tool
This is a really cool new feature that was added to the latest Flipboard update for iOS. Creating your own magazine on Flipboard will allow you to tap into their 50 million users.
You’ll be able to add content from your own blog to your Flipboard magazine and just like that you should have a new stream of traffic depending on how many people subscribe to your magazine.
It’s important to get in early because it won’t take long for the competition to heat up.
“Let’s say you, a TechCrunch reader, want to create your own magazine. You’re mainly visiting us for posts about 3D printing, like this one by John Biggs about a couple of guys who made a robot hand for a boy born without fingers. Using either a new Flipboard bookmarklet (here) while browsing the web, or the + button now appearing on any story in Flipboard, you pull the robot hand story into a magazine editor window. You’ll then be presented with options to create a new magazine starting with this article or add it to existing ones.
If you choose to make a new magazine, you’ll also be able to enter a name, description and category for it to enable easier distribution.
Then, Flipboard adds the article headline, body text, images, and any available audio or video…” [Continue Reading]
Date: March 25th, 2013 | Author: Steve Longoria | Tags: Branding, Business, Comic, Digital Media, Marketoonist, Traditional Advertising | No Comments »
Funny new comic and blog post by Tom Fishburne shows just how bad some companies are at integrating a traditional media campaign with a digital one:
“Recently I saw an ad with a QR code on the other side of the subway tracks. Not only was there no internet access in that subway, the QR code was printed so small that anyone wishing to scan it would need to climb down onto the tracks and step over the third rail to get close enough to scan it with a mobile phone. And if there had, magically, been internet access, I suspect that the QR code would only have directed the browser to their general desktop website…” [Continue Reading]
Date: February 27th, 2013 | Author: Steve Longoria | Tags: Agile Marketing, Internet Marketing | No Comments »
As Oreo’s “blackout” Super Bowl tweet shows, it’s important for companies to be agile with their marketing. This is what comes to mind when I hear the term “agile marketing”.
Todd Redmon does a great job breaking down exactly what all goes into “agile marketing”.
“At the core of the methodology is the creation of “user stories”–individual profiles that capture specific customer needs. User stories go beyond basic demographic data and generic segmentation approaches. Customer stories allow marketers to weave a broader narrative and paint a richer picture of who the customer is, what she values, and why.
These user stories serve as a backbone and focal point of future marketing projects by ensuring that team’s strategies and tactics always tie back to customer needs.
So what does execution look like? Once defined in this context, projects are placed in a backlog and are continually prioritized and executed on an accelerated timeline called a “sprint”–usually one to four weeks in length. Sprints are conducted by small cross-functional teams known as “scrum” teams–a rugby term. At this point, the cycle repeats.
The ongoing process is managed by a series of initial planning, daily status, and post-project review meetings, as well as robust KPI and marketing measurement systems, but the key to success in agile marketing is more than well-structured teams and dashboards. Cultural imperatives, including trust, transparency, and a bias toward action, are the ‘grease between the agile gears…’” [Continue Reading]
Date: February 5th, 2013 | Author: Steve Longoria | Tags: Marketing, Social Media, Super Bowl Blackout, Twitter | No Comments »
There’s been more buzz surrounding these clever “blackout” tweets than there has been for the actual Super Bowl commercials!
“Savvy advertisers quickly took to Twitter tonight to capitalize on the unexpected power outage during this year’s Super Bowl. ‘We do carry candles,’ Walgreens tweeted when the power went out at the Super Bowl. ‘We also sell lights.’ Oreo tweeted, ‘Power out? No problem,’ posting an ad that finished, ‘You can still dunk in the dark.’ Meanwhile, Tide tweeted, ‘We can’t get your
# blackout, but we can get your stains out,’ posting its own ad. Audi took a direct hit at competitor and Superdome naming rights-holder Mercedes-Benz with this tweet: ‘Sending some LEDs to the @ mbusa Superdome right now‘
They and other marketers responded to–indeed, capitalized on–an unprecedented event with instant on-brand communication.
‘This is an example of the new world of marketing where things happen so fast, where brands respond real time to the environment,’ said Tim Calkins, a marketing professor at the…” [Continue Reading]
Date: February 3rd, 2013 | Author: Steve Longoria | Tags: Ads, Super Bowl Commercials, Taco Bell Commercial, Video | No Comments »
The Super Bowl commercials are hit or miss this year. So far, Taco Bell’s commercial is my favorite. If you’re not able to catch the game today, you can watch this year’s Super Bowl commercials over at The Verge!